How local and regional nonprofits can invest in brand marketing
We see thousands of brands in a day – just think about how many you’ve alre...
Before making RKD Group my home, I spent my career in the nonprofit sector. That included leading marketing and annual giving at the University of Conne[...]
Charitable giving doesn’t happen in a single experience—with a few rare exceptions.
We see thousands of brands in a day – just think about how many you’ve alre...
By Tonie Howard | Strategy BrandA recently released report, produced by Wiland, The NonProfit Times and The...
By Justin McCord | Trends Digital Fundraising Strategy Digital MediaEMAIL DO's You’re sending emails, but are they reaching full potential? Tip...
By Jenn Thompson | Trends Optimization Digital Fundraising Strategy Food Banks46% of donors report that a lack of connection would cause them to give les...
By Justin McCord | Optimization Digital Fundraising Strategy Donor Lifecycle Donor Retention User Experience CultivationRecently published in DMAW Advents Newsletter The 2016 U.S. Trust Study of ...
By Andrew Laudano | Strategy Donor Lifecycle Donor Retention Multichannel User ExperienceThroughout 2018, giving trends were positive. Then came December and a surp...
By Justin McCord | Trends Optimization Strategy Donor Lifecycle Donor Retention Multichannel Fundraising Nonprofit Industry Year-End GivingThe government shutdown began December 22, 2018 and started to leave a sign...
By Jenn Thompson | Trends Optimization Digital Fundraising Strategy Food Banks Humanitarian ActionHave you ever found yourself pausing and asking, “What’s my purpose?”
By Justin McCord | Strategy BrandWhy are you writing to me today?
By Billy Vaudry | Optimization Strategy Direct Mail Fundraising Acquisition CultivationHubSpot’s 2018 State of Inbound study noted some serious top marketing chal...
By Shane Thornal | Digital Fundraising Strategy Donor Lifecycle Digital Media Cultivation
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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