Digital frontier: Nonprofits can expand their donor base with media prospecting

Reaching new donors through direct mail is becoming more and more difficult...

Jeff Brooks thinks about bad fundraising habits

Leveraging donor employment data for stronger relationships

Personalizing donor communications is the key to strengthening relationship...

How to craft offers that move donors to give

Have you ever seen the episode of Seinfeld where George invents a charity c...

How modeling and corporate partnerships can take your mission’s major donor pipeline to new heights

In my most recent blog on major donor pipeline growth, I shared how rescue ...

Google brings AI to search—what nonprofits need to know

There seems to be a new announcement about AI every day, so it can be chall...

Plug the leaks: 5 ways to improve first-year donor retention

Stop me if this sounds familiar: Your nonprofit organization is having trou...

Website performance matters—and you’re probably failing at it

Is your nonprofit organization one of the many wondering why your organic s...

Carrie Rich thinks about investing in yourself to reach big goals

Optimize your hospital’s grateful patient program with these simple tips

Grateful patient programs are an important source of new donors for many ho...