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The sprint to data-driven fundraising and marketing

So, you’re ready to use data to empower your fundraising and marketing deci...

By |   Data & Analytics
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What a year! What did we learn in fundraising?

Life’s most valuable lessons are often learned in the crucible of hardship.

By |   Trends Fundraising
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Ask and repeat: Is your stewardship model flawed?

Since I began my fundraising career more than 20 years ago, the holiday sea...

By |   Donor Retention Stewardship
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The benefits of a full-service marketing agency

Maybe I’m just in a holiday mindset, but browsing through a host of tech an...

By |   Multichannel Data & Analytics
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Virtual events: How to create an experience that transports donors from their homes

What comes to mind when you think of a virtual event?

By |   Mid-Major Donors Events
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Shannon McCracken, Max Bunch and Josh McQueen think about the end of 2020

“The great thing about donors is that in general they’re optimistic – becau...

By |   Podcast Year-End Giving
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Giving Tuesday: Food bank donors step up again

Giving Tuesday 2020 is all wrapped up, and early indications show that it’s...

By |   Food Banks Giving Tuesday
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Cracking the code to donor-advised funds

Donor-advised funds (DAFs) have grown in popularity over the last few years...

By |   Mid-Major Donors Donor-Advised Funds
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The true color of whitemail for fundraising

Nonprofit organizations appreciate donations that come in all shapes and si...

By |   Direct Mail Fundraising Stewardship Acquisition
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Google Analytics 4: How nonprofits should handle the switch

By now you’ve probably heard the news of Google’s latest announcement.

By |   Digital Fundraising Data & Analytics

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