Optimize your acquisition program for the road ahead
We’ve stressed the importance of staying the course despite evidence of an ...
A fair warning: We’re about to get a bit technical.
Direct mail acquisition has faced a bumpy road over the last several years.
We’ve stressed the importance of staying the course despite evidence of an ...
By Anne Lobban | Direct Mail Fundraising AcquisitionAfter 43 years in direct-response fundraising there’s one thing I will neve...
By Tim Kersten | COVID-19 Direct Mail Fundraising AcquisitionCould your nonprofit’s direct mail program survive a 40% increase in postal...
By Andrew Laudano | Direct Mail Fundraising Nonprofit Industry Postal ServiceAs you begin preparations for January’s direct mail appeals, now is the per...
By Lynn Howes | Donor Retention Direct Mail Fundraising Data & AnalyticsIf you work in the nonprofit world, you’ve no doubt felt the buzz surroundi...
By Cara Marinelli | Direct Mail Fundraising Leadership Year-End GivingWhy are you writing to me today?
By Billy Vaudry | Optimization Strategy Direct Mail Fundraising Acquisition CultivationNonprofit development departments are nervous, and for good reason. Fundrai...
By Justin McCord | Trends Digital Fundraising Direct Mail Fundraising Nonprofit IndustryDigital fundraising is a game changer for nonprofits and continues to evolv...
By Max Bunch | Trends Direct Mail Fundraising Multichannel Fundraising Mid-Major Donors
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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