Why cutting acquisition is a terrible idea
After 43 years in direct-response fundraising there’s one thing I will neve...
As we step into 2025, now is an ideal time to reflect on the highs and learnings from the last year. The holiday season remains a critical period for no[...]
In 2024 I selected the word “realize” as my word of the year. I talked about it on LinkedIn.
After 43 years in direct-response fundraising there’s one thing I will neve...
By Tim Kersten | COVID-19 Direct Mail Fundraising AcquisitionCould your nonprofit’s direct mail program survive a 40% increase in postal...
By Andrew Laudano | Direct Mail Fundraising Nonprofit Industry Postal ServiceAs you begin preparations for January’s direct mail appeals, now is the per...
By Lynn Howes | Donor Retention Direct Mail Fundraising Data & AnalyticsIf you work in the nonprofit world, you’ve no doubt felt the buzz surroundi...
By Cara Marinelli | Direct Mail Fundraising Leadership Year-End GivingWhy are you writing to me today?
By Billy Vaudry | Optimization Strategy Direct Mail Fundraising Acquisition CultivationNonprofit development departments are nervous, and for good reason. Fundrai...
By Justin McCord | Trends Digital Fundraising Direct Mail Fundraising Nonprofit IndustryDigital fundraising is a game changer for nonprofits and continues to evolv...
By Max Bunch | Trends Direct Mail Fundraising Multichannel Fundraising Mid-Major Donors
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