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Why nonprofits should jump into virtual events now

We’ve seen seismic shifts in the way nonprofit organizations operate during...

By |   COVID-19 Mid-Major Donors Events
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Take your digital fundraising from good to great on a limited budget

We live in a digital world. Email marketing, digital advertising and paid s...

By |   Digital Fundraising Email Cultivation
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Back to the basics: Pivoting your fundraising strategy without in-person events

The arrival of COVID-19 in North America was marked by a series of event po...

By |   COVID-19 Multichannel Fundraising Animal Care
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Data integration: See the full picture of your fundraising program

You’re probably tired of hearing about the importance of data integration. ...

By |   Data Privacy Multichannel Data & Analytics
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Microsoft Ads: The unsung hero of paid search

ChinLin Pan contributed to this report. Digital advertising is a versatile,...

By |   Conversion Digital Media
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Erica Waasdorp thinks about monthly giving

In this episode of our podcast, RKD Group: Thinkers, we sit down with Erica...

By |   Podcast Strategy Stewardship Sustainer Donors
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FAQ: Cooperative databases and nonprofits

Cooperative databases (better known as co-ops) are a valuable tool for acqu...

By |   Direct Mail Fundraising Acquisition
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Gift catalogs: You don’t need a goat for symbolic giving

You might be thinking that interest in gift catalogs fell off years ago, wi...

By |   Direct Mail Fundraising Multichannel Gift Catalog
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Optimize your acquisition program for the road ahead

We’ve stressed the importance of staying the course despite evidence of an ...

By |   Direct Mail Fundraising Acquisition
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Why cutting acquisition is a terrible idea

After 43 years in direct-response fundraising there’s one thing I will neve...

By |   COVID-19 Direct Mail Fundraising Acquisition

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