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8 Digital Trends for 2019

With the turn of each calendar year, digital marketers must evaluate what’s...

By |   Trends Optimization Digital Fundraising Nonprofit Industry
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Direct mail: The power of your offer

Why are you writing to me today?

By |   Optimization Strategy Direct Mail Fundraising Acquisition Cultivation
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Pennies Report Gets it Wrong, Again

The New York Attorney General’s office recently released a report ostensibl...

By |   Nonprofit Industry
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Is your nonprofit a target for a fraud attack?

More and more nonprofits are reporting security breaches in their digital m...

By |   Data Privacy Digital Fundraising Donation Pages
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The value of impressions & display advertising

HubSpot’s 2018 State of Inbound study noted some serious top marketing chal...

By |   Digital Fundraising Strategy Donor Lifecycle Digital Media Cultivation
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Say Goodbye to Email Appends

RKD Group is no longer providing email append services to our clients. In o...

By |   Digital Fundraising Attribution GDPR Email
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Why the donor lifecycle matters

Fewer than half of donors (42.6%) made repeat gifts to U.S. organizations i...

By |   Donor Retention Stewardship Acquisition Cultivation
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Five Tips for a Second Gift

Nonprofits have 60 days to get a second gift. If you accomplish this tall t...

By |   Strategy Donor Lifecycle Donor Retention Stewardship Cultivation
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The Future of Nonprofits is UX

RKD’s Digital team spends a lot of time focused on user experience, or UX.

By |   Strategy Multichannel User Experience Nonprofit Industry
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Fear & Loathing and the 2018 Tax Law

Nonprofit development departments are nervous, and for good reason. Fundrai...

By |   Trends Digital Fundraising Direct Mail Fundraising Nonprofit Industry

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