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Say Goodbye to Email Appends

RKD Group is no longer providing email append services to our clients. In o...

By |   Digital Fundraising Attribution GDPR Email
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Why the donor lifecycle matters

Fewer than half of donors (42.6%) made repeat gifts to U.S. organizations i...

By |   Donor Retention Stewardship Acquisition Cultivation
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Five Tips for a Second Gift

Nonprofits have 60 days to get a second gift. If you accomplish this tall t...

By |   Strategy Donor Lifecycle Donor Retention Stewardship Cultivation
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The Future of Nonprofits is UX

RKD’s Digital team spends a lot of time focused on user experience, or UX.

By |   Strategy Multichannel User Experience Nonprofit Industry
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Fear & Loathing and the 2018 Tax Law

Nonprofit development departments are nervous, and for good reason. Fundrai...

By |   Trends Digital Fundraising Direct Mail Fundraising Nonprofit Industry
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What Nonprofits Need to Know About the CCPA

If you’re a U.S. based nonprofit, you need to deepen your understanding of ...

By |   Data Privacy Digital Fundraising GDPR
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Why you need to change your approach to multiyear donors

The donor lifecycle is a lens on your donor database that allows you to vie...

By |   Donor Lifecycle Donor Retention Stewardship Cultivation
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How do you measure influence?

Digital display ads are effective, flexible, and a great way to target spec...

By |   Digital Fundraising Conversion Attribution Digital Media
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Digital media: Multichannel renewal found here

This is no secret: Siloed direct mail and digital fundraising to retain don...

By |   Donor Retention Multichannel Fundraising Stewardship Digital Media
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Yes, direct mail still works

Digital fundraising is a game changer for nonprofits and continues to evolv...

By |   Trends Direct Mail Fundraising Multichannel Fundraising Mid-Major Donors

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