What Gen X’s giving behavior reveals about channel integration
Classically known as the “forgotten middle children,” Generation X has been...
Every year we say digital is getting more complex. In 2026, that stops being an observation and becomes the strategy.
Fundraising follows need. And with increasing 2025 needs, donors have responded. We observe that trend in our just released Q3 2025 Benchmarks, in which[...]
Classically known as the “forgotten middle children,” Generation X has been...
By Amanda Wasson | Trends Strategy MultichannelGeneration X can no longer be ignored by nonprofits. In fact—propelled by t...
By Justin McCord | Trends Strategy Multichannel Fundraising Data & AnalyticsLove it or hate it, TikTok has quickly become one of the most popular socia...
By Jenn Thompson | Trends Digital Fundraising Social MediaFundraising in a pandemic has taught us a lot of things. From the switch to...
By Shane Thornal | Trends Digital MediaLife’s most valuable lessons are often learned in the crucible of hardship.
By Tim Kersten | Trends FundraisingOne of the biggest trends that has stood out during the COVID-19 pandemic i...
By Chris Thomas | Trends COVID-19 Mid-Major Donors Nonprofit IndustryDecember is close. And – in keeping with the overarching theme of 2020 – we...
By Andrew Laudano | Trends COVID-19 Multichannel Year-End GivingI think we’re all a little relieved that 2020 is only a few months from ove...
By David Miller | Trends Data & Analytics Animal CareShould nonprofit organizations be concerned about the U.S. Postal Service’s...
By Perry Moore | Trends Direct Mail Fundraising Nonprofit Industry Postal ServiceWe can all agree that 2020 has been a challenging year on many levels for n...
By Tonie Howard | Trends COVID-19 Multichannel Food Banks
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